How can the nylon industry shoulder the heavy responsibility of fashion?

Jin Hong Chemical Fiber


Release time:

2020-10-08

China is a major producer of nylon fibers, and it still has tremendous room for future growth. However, compared to its status as a leading nylon producer, China’s nylon industry urgently needs to strengthen its capabilities in areas such as product application development, brand expansion, and cultural development.

How can the nylon industry shoulder the heavy responsibility of fashion? 
China is a major global producer of nylon fibers, and it still has tremendous room for future growth. However, compared to its status as a leading nylon producer, China’s nylon industry urgently needs to strengthen its capabilities in areas such as product application development, brand expansion, and cultural construction. The era when the nylon industry relied solely on scaling up and increasing output volumes has come to an end. Changes in industry-related factors, such as labor costs, have ushered the industry into a new phase characterized by the need to shift development models, restructure, and undergo transformation and upgrading. To fully enhance the value of the industrial chain, the industry must now rely on the driving forces of technology, culture, branding, and innovation. 
Fashion is the hallmark of nylon fiber. 
Thanks to its lightweight nature, ease of dyeing, high elasticity, and excellent resistance to abrasion, tearing, and water repellency, nylon fiber is widely used in a variety of applications, including socks, lace lingerie, shapewear, sports bras, wedding dresses, casual jackets, sportswear, rainwear, outdoor jackets, quick-drying clothing, winter-proof garments, outdoor tents, sleeping bags, and mountaineering backpacks. 
Judging from the application performance of nylon fibers, nylon products already possess the essential characteristics of fashion items—offering consumers mid-to-high-end consumer goods that reflect current aesthetic tastes and consumption philosophies. 
How to ensure that nylon fibers swiftly reach the consumer end through diversified and intensive distribution channels is a pressing issue that needs to be addressed in order to enhance the brand-building of nylon products and smoothly transition their value—from “product” to “commodity” and ultimately to “consumer goods.” 
Technological advancements provide strong support for building a fashionable nylon industry. 
In the nylon industry chain, various links—including spinning, knitting, jet weaving, dyeing and finishing, and garment manufacturing—generally adopt advanced foreign technologies and equipment, laying a solid hardware foundation for the production of high-quality nylon products. Moreover, years of international trade activities have enhanced enterprises’ management capabilities in production technology and their awareness of product quality. 
The Nylon Industry Technology Innovation Alliance, currently being organized and established by the Nylon Professional Committee of the China Chemical Fiber Industry Association, will leverage the strengths of its member units—specializing in areas such as basic applied research, engineering technology development, and industrial-scale operations—to tackle key and common technologies across the entire nylon industry chain. This initiative aims to fundamentally enhance the industry’s capacity for independent innovation and elevate its overall innovation level, thereby ensuring the sustainable development of the nylon sector. 
Launch cultural and creative activities to establish Jinlun’s voice in fashion. 
Polyamide fiber manufacturers face challenges such as insufficient investment in areas including creative design, application development, brand promotion, cultural development, and industrial chain collaboration. However, as the industry continues to grow and its application fields keep expanding, enhancing awareness of polyamide fibers, boosting the influence of polyamide brands, and tapping into the fashion-cultural essence of polyamide have become urgent priorities for polyamide companies seeking to elevate their business philosophies. 
In the future, the Spandex Professional Committee will continue to take “facilitating exchanges, guiding consumption, and building brands” as its key initiatives, strengthening the development of a spandex fashion culture ecosystem through three major platforms: training, exhibitions, and matchmaking. The Committee will convene relevant spandex enterprises to participate in the pilot program for brand cultivation among industrial enterprises organized by the National Ministry of Industry and Information Technology. Each year, it will irregularly organize spandex-related enterprises to attend exhibitions, technical exchange meetings, media briefings, and other events. Additionally, the Committee will facilitate matchmaking and interactive activities between member enterprises and downstream companies in sectors such as knitting, jet weaving, and home textiles, including technical exchanges and joint development of new products. 
Leading industry service awareness and superior resource integration capabilities. 
Leveraging its strengths in brand communication, media relations, event organization and management, and government public relations, the Nylon Professional Committee of the China Chemical Fiber Industry Association is joining forces with leading enterprises across the industrial chain to jointly enhance the added value of nylon fiber brands. This effort is supported by an integrated innovation system that encompasses creativity, R&D, design, manufacturing, management, marketing, logistics, services, and related industries. Taking technological advancement as a breakthrough point, this approach provides comprehensive support for industrial development; focusing on R&D to comprehensively boost product competitiveness; and centering on cultural innovation to fully build the appeal and attractiveness of nylon brands—thus gradually maximizing the brand value of nylon products.

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