How does the nylon industry take up the fashion trust
China is a major producer of nylon civilian fiber, and the future development space is still very broad. However, compared with its status as a major producer of nylon, China's nylon industry still needs to improve its strength in areas such as product application development, brand expansion, and cultural construction. The era when the nylon industry relied on scale and quantity expansion is over. Changes in labor and other related industrial factors have brought the industry into a new era that requires changes in development methods, structural adjustments, and transformation and upgrading. It needs to rely on technology, culture, brand, and innovation to drive it as a whole. Enhance the value of the industrial chain.
Fashion is the sign of nylon fiber
Due to the characteristics of light weight, easy dyeing, high elasticity, abrasion resistance, tear resistance, and water resistance of nylon civilian fibers, nylon fibers are widely used in socks, lace underwear, corsets, sports underwear, wedding dresses, Casual jackets, sportswear, raincoats, jackets, quick-drying clothes, cold-proof clothing, outdoor tents, sleeping bags, mountaineering bags and other fields.
From the application performance of nylon fiber, nylon products have already possessed the basic elements of fashion products, that is, to provide consumers with mid-to-high-end consumer products that reflect popular aesthetic appeal and consumption concepts.
How to make nylon fiber reach the consumer terminal quickly through diversified and intensive circulation channels is a problem that needs to be solved urgently to improve the brand building of nylon products and complete the value conversion process from "product" to "commodity" to "consumer product".
Technological progress escorts the creation of nylon fashion industry
The spinning, knitting, jet weaving, printing and dyeing, clothing and other links in the nylon industry chain generally use foreign advanced technology and equipment, which has laid the foundation for the production of high-quality nylon products. Secondly, the international trade activities have increased over the years. Improve the enterprise's production technology management level and product quality awareness.
The Nylon Industry Technology Innovation Alliance of China Chemical Fiber Association is organizing the establishment of the Nylon Industry Technology Innovation Alliance, which uses the advantages of the member units of the industry chain alliance in the current application of basic research, engineering technology development, and industrial operation. And so on to tackle key problems, fundamentally improve the industry's independent innovation capability and the level of innovation, and escort the sustainable development of the nylon industry.
Carry out cultural and creative activities and establish the right to speak in nylon fashion
Nylon fiber production enterprises have problems such as insufficient investment in creative design, application development, brand promotion, cultural construction, and industrial chain cooperation. However, with the development of the industry and the continuous expansion of application fields, they have increased their awareness of nylon fiber. Expanding the influence of nylon brand and digging out the cultural connotation of nylon fashion has become a top priority for nylon enterprises to improve their business philosophy.
In the future, the Nylon Professional Committee will also take "communication, guide consumption, and brand building" as the starting point, and strengthen the construction of the nylon fashion cultural activity system through the three platforms of training, display and docking. The special committee convenes relevant nylon enterprises to participate in the pilot work of industrial enterprise brand cultivation organized by the Ministry of Industry and Information Technology; organizes nylon-related enterprises to participate in exhibitions, technical exchange meetings, media conferences and other activities from time to time every year; it will also organize member enterprises to participate in the Downstream enterprises such as knitting, jet weaving, and home textiles carry out docking and interactive activities such as technical exchanges and joint development of new products.
Leading industry service awareness, superior resource integration capabilities
The Nylon Professional Committee of China Chemical Fiber Association takes advantage of its advantages in brand communication, media relations, event organization and management, and government public relations, and joins hands with superior enterprises in the industry chain to jointly enhance the added value of nylon fiber brand, and realizes the integration of creativity, research and development, design, manufacturing, Supported by the integrated innovation system of management, marketing, logistics, service and related industries, with scientific and technological progress as a breakthrough, comprehensive support for industrial development; with research and development as the focus, comprehensive enhancement of product competitiveness; with cultural innovation as the core, comprehensively building a nylon brand call In order to gradually maximize the brand value of nylon products.